Keadyn invests in Mobile Marketing Platform Notificare

Investment to accelerate growth of successful Dutch startup

Rotterdam, May 4th. Venture builder Keadyn is investing in Notificare, the Mobile Marketing Platform. This investment will propel Notificare into its next stage of development. The company is expanding successfully and wants to accelerate its growth. In the coming period it will be expanding its team as well as its client base. Notificare believes in the power of personal and location-based interaction with customers and wants to communicate this vision to the world.

Notificare is a successful Dutch startup that was founded in 2012 by Joel Oliveira (CPO), Joris Verbogt (CTO) and Robert Leefmans (CEO). Their Mobile Marketing Platform strikes a bridge between the virtual and physical world with clever mobile technology. It makes use of smartphones, geolocation, iBeacon, and more. The young firm is developing and delivering a unique platform that enables the creation and maintenance of longterm customer relationships through push notifications. Using the profile and location of the user, interactive and contextual messages can be sent. Notificare expects the Keadyn investment to establish a more robust foundation for the growth of the company.

Venture builder

Keadyn is a venture builder that contributes to the acceleration of young companies through entrepreneurship. According to Keadyn owner Martijn Don, the collaboration with Notificare suits the vision of his company perfectly. 

“We find the technology of Notificare terrifically rich in opportunities. It supplies great added value to its clients, who can use this service to send messages to the right person and at the right moment, for example on the basis of that person’s current location. The time has now come to accelerate the company’s growth in the Netherlands and beyond. Keadyn is happy to be making a contribution to this process.„ Martijn Don, General Partner at Keadyn

Retail, events, and media

Notificare is already being employed by large clients such as the Hema, Lotto and the Netherlands Red Cross organization. The company is now ready to embark on a new stage of development thanks to the €200,000 investment from Keadyn. This is the first part of a rolling close; the next round of investments is expected to raise a total of €400,000. Various investors have shown interest already. Notificare is open to all investors who also offer actual added value, as Keadyn does. The received funds will be used among other things to achieve scale and to develop the company further on an international level.

“The investment marks an important moment for us. From this point forward we can give additional impetus to our growth activities. Notificare supplies a powerful marketing instrument that is proving its value in countless industries: retail, events, and media. By working together with Keadyn we now have more leverage to communicate our vision worldwide. The first steps that we are going to take are to expand our team and to bolster sales and marketing activities.„ Robert Leefmans, CEO of Notificare

About Notificare

The Notificare Mobile Marketing Platform is a powerful marketing tool that companies can deploy to enrich their mobile apps with interactive and context-relevant messaging. Notificare enables personal and location-based interaction, using iBeacon and other technologies. This allows companies to provide their customers with topical information at the right moments, increasing the efficacy of their marketing communications and building longterm relationships with their clients. Notificare strengthens the mobile channel in omni-channel campaigns. More information at

For further references and press details please go to Notificare

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About Keadyn

Keadyn is a Dutch-based seed/early stage investment company, with offices in Amsterdam and Rotterdam. They are set to disrupt the venture capital ecosystem, driven by the strong belief that the days of traditional investing are over.

Keadyn takes on a radical new approach towards venture investing by not working for the money, as traditional funds do, but with the money. Keadyn has a passionate entrepreneurial culture and is looking to invest + add value to early-stage startups with great teams that act lean, think big and move fast. Keadyn was the first investor in Rocket Internet’s Nestpick and current investments include Bird Control Group & and Otrium. Focus areas include marketplaces, ecommerce and fintech. Keadyn works with a global talent pool of experts that add value to the ventures they invest in.

Keadyn sees big opportunities in Europe, with the Netherlands as a key entry point and 'the rest of the world for scale’.